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The Elevate U program will equip you with the most comprehensive toolbox to make the most of your name, image, likeness, and business ideas. This exclusive program is offered to all Utah student-athletes in partnership with the David Eccles School of Business and top-10 nationally ranked Lassonde Entrepreneur Institute.
 
EMPOWER
Explore many opportunities and resources to build your brand and your future.

  • Learn how to build a sustainable business
  • Learn brand management, creative marketing, leadership, and character development
  • Built a strong and lasting personal brand

 
CONNECT
Foster a thriving network to follow your passions and achieve your dreams.

  • Learn about campus & community resources
  • Get advice from notable Utah alumni and community members
  • Discover how to benefit from your ideas and talents

 
PROTECT
Gain the resources and knowledge you need to maximize your earning potential.

  • Advance your business endeavors, and learn rules and resources
  • Gain skills including negotiations, managing business information, and financial literacy

 
Lassonde Entrepreneur Institute
The Lassonde Entrepreneur Institute is a nationally ranked hub for student entrepreneurship and innovation at the University of Utah and an interdisciplinary division of the David Eccles School of Business
 
The institute now provides opportunities for thousands of students to learn about entrepreneurship and innovation. Programs include workshops, networking events, business-plan competitions, startup support, innovation programs, graduate seminars, scholarships, community outreach and more. Browse the events and activities below, then jump in! We want to see you! https://lassonde.utah.edu/calendar
 
 
UTE ACADEMY – Building Champions for Life
The Utah Student-Athlete Development program focuses on enhancing the development of student-athletes through professional development, personal development, leadership development and community service. Our goal is to assist in the growth of each student- athlete, as they navigate the transition from a student and an athlete, to a contributing member of society.
 
The Ute Academy is a comprehensive program with the main goal of developing healthy and successful individuals, as they transition from life in the classroom and on the field of play, to success for life. This program is designed to educate and support our student-athletes by providing resources for immersive learning experiences.

  • Network nights
  • Mentor program
  • Ute Academy Leadership Program
  • Employer site visits
  • Incoming transition course
  • Ute Cafe Workshops

 
David Eccles School of Business
The Eccles School is synonymous with ‘doing.’ The Eccles experience provides a world-class business education with a unique, entrepreneurial focus on real-world scenarios where students put what they learn into practice long before graduation. Founded in 1917 on a rich tradition of business success and leadership, the David Eccles School of Business at the University of Utah offers an experiential learning environment for students.
 
The Brandr Group
The Brandr Group positions brands to leverage Student-Athlete Name, Image, and Likeness in conjunction with University intellectual property to maximize the value of their collegiate sports marketing initiatives.
 
INFLCR
INFLCR is a one-stop-shop to have unparalleled access to digital content, top-notch education, social media value metrics, and NIL monetization opportunities.

COLLECTIVES
Three NIL Collectives have been established to enhance Utah's student-athlete NIL activity.
Crimson Collective
Who Rocks the House Collective
Running Hoops Collective

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